| Prologue: "The Company Jewels" |
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xi | |
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Chapter One "Exploiting the Biology of the Child" |
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3 | (22) |
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Chapter Two "How Do You Get People to Crave?" |
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25 | (20) |
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Chapter Three "Convenience with a Capital `C'" |
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45 | (23) |
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Chapter Four "Is It Cereal or Candy?" |
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68 | (27) |
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Chapter Five "I Want to See a Lot of Body Bags" |
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95 | (26) |
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Chapter Six "A Burst of Fruity Aroma" |
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121 | (24) |
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Chapter Seven "That Gooey, Sticky Mouthfeel" |
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145 | (15) |
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Chapter Eight "Liquid Gold" |
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160 | (22) |
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Chapter Nine "Lunchtime Is All Yours" |
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182 | (30) |
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Chapter Ten "The Message the Government Conveys" |
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212 | (24) |
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Chapter Eleven "No Sugar, No Fat, No Sales" |
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236 | (31) |
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Part Three Salt Sugar Fat |
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Chapter Twelve "People Love Salt" |
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267 | (18) |
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Chapter Thirteen "The Same Great Salty Taste Your Customers Crave" |
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285 | (17) |
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Chapter Fourteen "I Feel So Sorry for the Public" |
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302 | (29) |
| Epilogue: "We're Hooked on Inexpensive Food" |
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331 | (18) |
| Acknowledgments |
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349 | (4) |
| A Note On sources |
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353 | (4) |
| Notes |
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357 | (60) |
| Selected Bibliography |
|
417 | (6) |
| Index |
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423 | |