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Business and Personal Finance December 2013
"Every day, the average American engages in more than sixteen word-of-mouth episodes, separate conversations where they say something positive or negative about an organization, brand, product, or service."
~ from Jonah Berger's Contagious
New and Recently Released!
Bargain Fever: The New Shopping Rules of Getting More and Paying Less - by Mark Ellwood
Publisher: Portfolio/Penguin
Check Library Catalog Pub Date: 10/17/2013
Share Bargain Fever%3a The New Shopping Rules of Getting More and Paying Less ISBN-13: 9781591845805
ISBN-10: 1591845807
Has bargain shopping (that is, buying mostly sale items) become a permanent way of life for the consumer -- and the seller? What's the science behind the "thrill of the deal"? If you've ever wondered about the history of coupons or the theory behind airline ticket pricing, you'll want to check out Bargain Fever. Not only will it give you insight into today's shopping experience from a seller's point of view, you'll better understand your own shopping behavior -- which may help you evaluate if you're really getting a good deal.
Miss Manners Minds Your Business - by Judith Martin and Nicholas Ivor Martin
Publisher: W.W. Norton
Check Library Catalog Pub Date: 09/23/2013
Share Miss Manners Minds Your Business ISBN-13: 9780393081367
ISBN-10: 0393081362
On the job or during interviews, on the phone or by email or in person, there are plenty of ways to go wrong when it comes to office etiquette. Not dressed appropriately? Not doing your share in cleaning up the common areas? Talking too loud? Wasting other people's time? This affable, instructional, and yet somewhat tongue-in-cheek guide to workplace etiquette will equip you with the practical, pertinent, and politically correct advice necessary to help you figure out what is -- and isn't -- appropriate when it comes to winning the job, keeping the job, and even leaving the job.
The Cold Hard Truth on Men, Women & Money: 50 Common Money Mistakes and How to Fix Them - by Kevin O'Leary
Publisher: Simon & Schuster
Check Library Catalog Pub Date: 09/17/2013
Share The Cold Hard Truth on Men, Women & Money%3a 50 Common Money Mistakes and How to Fix Them ISBN-13: 9781476734422
ISBN-10: 1476734429
If you're a fan of ABC's television show Shark Tank, in which aspiring entrepreneurs pitch their ideas to a panel of investors (who frequently shoot them down), you may enjoy the straightforward financial advice given by one of its stars, Kevin O'Leary. In The Cold Hard Truth on Men, Women & Money, he identifies several common money problems from carrying credit card debt to not knowing what to invest in, and guides readers through identifying their own (possibly troubled) relationship with money. His solid advice on all fronts aims to lead to greater financial stability and confidence.
The Everything Store: Jeff Bezos and the Age of Amazon - by Brad Stone
Publisher: Little Brown
Check Library Catalog Pub Date: 10/15/2013
Share The Everything Store%3a Jeff Bezos and the Age of Amazon ISBN-13: 9780316219266
ISBN-10: 0316219266
Amazon is undoubtedly one of the most successful companies in the world, and it got there by more than just good fortune. Written by business journalist Brad Stone, The Everything Store provides a detailed history of Amazon, including both its technological breakthroughs (such as the Kindle) and an in-depth explanation of its distribution system. But the focus of the book is on founder Jeff Bezos -- the good and the bad -- and his effect on the way we shop. All in all it's an "entertaining, insightful, behind-the-scenes account of the e-commerce revolution" (Publishers Weekly).
The Art of Negotiation: How to Improvise Agreement in a Chaotic World - by Michael Wheeler
Publisher: Simon & Schuster
Check Library Catalog Pub Date: 10/08/2013
Share The Art of Negotiation%3a  How to Improvise Agreement in a Chaotic World ISBN-13: 9781451690422
ISBN-10: 1451690428
Providing more than just practical advice on improving your negotiating skills -- though you'll find that here, too -- The Art of Negotiation explains the complex nature of negotiation and the importance of flexibility, improvisation, and adaptability. Case studies from those who are really good at it (diplomats, producers, wheelers-and-dealers) explore how best practices can be applied to everyday transactions, while an appendix provides a handy summary of important points. If you're heading into a negotiation, you might want to try this "fresh approach" (Kirkus Reviews) to closing the deal.
Focus on: Social Media
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change - by Jennifer Lynn Aaker and Andy Smith with Carlye Adler
Publisher: Jossey-Bass
Check Library Catalog Pub Date: 09/28/2010
Share The Dragonfly Effect%3a Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change ISBN-13: 9780470614150
ISBN-10: 0470614153
Thanks to its four wings, the dragonfly can move in any direction it pleases at the drop of a hat. What does this have to do with social media? Well, authors Jennifer Aaker and Andy Smith explain that with the right four-pronged strategy (Focus, Grab Attention, Engage, Take Action), humans can tap into social networks like Twitter or Facebook to achieve astounding goals, quickly and powerfully. Their cause-driven examples -- finding a bone marrow match for a friend, raising millions for cancer research, or electing a president -- compellingly illustrate the four "wings." If you've got a cause you want to promote, try this "fascinating, comprehensive guide" (Publishers Weekly).
Contagious: Why Things Catch On - by Jonah Berger
Publisher: Simon & Schuster
Check Library Catalog Pub Date: 03/05/2013
Share Contagious%3a Why Things Catch On ISBN-13: 9781451686579
ISBN-10: 1451686579
As you've no doubt seen firsthand, some videos go viral while others don't. The same goes for trends, products, and ideas. What's the difference between those that receive a lot of attention and those that don't? Award-winning Wharton professor Jonah Berger has drawn on detailed research to answer that very question, identifying six key ingredients that work together to promote word-of-mouth popularity. Using real-world examples (the "hit" song Friday, the Atkins diet, Apple products) to illustrate these factors, Berger also argues that the Internet plays a more limited role than you might expect. His insight is "arresting -- and counterintuitive," says The Boston Globe
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue - by Shama Kabani
Publisher: Benbella Books
Check Library Catalog Pub Date: 01/01/2013
Share The Zen of Social Media Marketing%3a An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue ISBN-13: 9781937856151
ISBN-10: 1937856151
Do you have a product or service you're trying to market or sell online? Do you want to get the word out on a bricks-and-mortar shop, or maybe you're looking for clients or customers for a non-Internet-based business? Regardless of your situation, if you're trying to market yourself or your business, you probably need to have an online presence -- and this detailed guidebook provides effective marketing tools to launch successful campaigns and leverage search engines and other online resources. Whether you have a basic grasp of the power of social media marketing, or no idea at all, this book will help you harness its possibilities.
Social Media Is Bullshit - by B.J. Mendelson
Publisher: St. Martin's Press
Check Library Catalog Pub Date: 09/04/2012
Share Social Media Is Bullshit ISBN-13: 9781250002952
ISBN-10: 1250002958
Unlike most books about social media, this one assesses the usefulness of social networking sites as a marketing tool and finds them wanting. Well-researched and provocative, Social Media is Bullshit challenges the claims of online marketers and those who claim they can monetize social connections. Journalist B.J. Mendelson also clues readers in on what they really need to know about using the Internet to expand a business and offers support for his argument in favor of real-world connections. Whether or not you're already skeptical about the effectiveness of social media, this book offers a "thought-provoking counterpoint" (Library Journal) to conventional wisdom.
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