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Value proposition design : how to create products and services customers want
by Alexander Osterwalder
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com
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Business model you : a one-page method for reinventing your career
by Tim Clark
Builds on the ideas of the best-selling Business Model Generation to instruct readers on how to draw "personal business models" to adapt skills for dynamic marketplace needs, sharing recommendations for redefining a professional purpose and implementing logical changes. Original.
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Scaling lean : mastering the key metrics for startup growth
by Ash Maurya
The author of Running Lean and creator of the Lean Canvas business-modeling tool offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy that pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model that measures success.
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