Yolo County Library
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Business and Personal Finance August 2016
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"The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning. Except that it's wrong." ~ from Jonah Berger's Invisible Influence
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| Invisible Influence: The Hidden Forces that Shape Behavior by Jonah BergerMarketing professor Jonah Berger's 2013 bestseller, Contagious, examined how and why certain products or ideas "go viral." Now, in Invisible Influence, he explores how social forces work to create patterns -- such as trends in baby names -- and how individuals get caught up in them. In accessible and often entertaining terms, Berger draws on research in multiple disciplines to introduce the concepts of social influence and how they impact everything from trivial decisions (like what you drink) to long-term ones (like what career you choose). |
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Breaking Rockefeller: The Incredible Story of the Ambitious Rivals Who Toppled... by Peter B. DoranAt the height of its success, John D. Rockefeller's Standard Oil managed 85% of the world's petroleum market. It was essentially a monopoly that controlled the pumping, refining and delivery of oil. But in the early 20th century, two rival upstarts partnered to create Royal Dutch Shell, which went after Standard Oil business in Asia and Europe, and eventually busted Rockefeller's stranglehold on the market. An engaging history, this book also explores the impact of these three men on today's global oil economy.
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| Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss with Tahl RazBefore he became a business consultant, Chris Voss spent more than 20 years as an FBI hostage negotiator. In Never Split the Difference, he offers a practical guide introducing nine principles to becoming more persuasive -- at home or at work. From establishing rapport through to the final stages, this guide is "chatty and friendly and packed with helpful resources" (Publishers Weekly). And it's likely the only one to contain the assertion that "kidnappers are just businessmen trying to get the right price." |
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Soil Sisters : A Toolkit for Women Farmers by Lisa KiviristWomen in agriculture are sprouting up in record numbers, but they face a host of distinct challenges and opportunities. Blending What Color is Your Parachute-style career advice with sustainable agriculture practices viewed through a gender lens, Soil Sisters provides a wealth of invaluable information for fledgling female farming entrepreneurs. The first manual of its kind, this authoritative and comprehensive blueprint presents practical considerations from a woman's perspective, covering everything from business planning to tool use and ergonomics to integrating children and family in farm operations.
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| The Power of Noticing: What the Best Leaders See by Max H. BazermanYou can't make decisions properly if you don't make use of the information available to you -- and sometimes that means widening your focus. In The Power of Noticing, author Max H. Bazerman uses his own experience in failing to notice important information to illustrate the benefits of questioning assumptions, biases, and conventional wisdom. The tools and strategies he shares -- which are as relevant to negotiating as they are to strategic decision-making and leadership skills -- are also illustrated with cases from the business world. |
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| Getting more : how to negotiate to achieve your goals in the real world by Stuart DiamondA Fortune 500 company consultant and creator of the popular Wharton business school negotiating course explains how to interact with real-world, unpredictable people in order to achieve desired goals, providing coverage of such topics as avoiding miscommunication and making unequal trades. |
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| 10 Make-or-Break Career Moments: Navigate, Negotiate, and Communicate for Success by Casey HawleyEver find yourself facing a manager or some other higher-up in a semi-social occasion (like a staff holiday party) and at a loss for words? Have you ever wondered how to react during a performance review? According to leadership coach Casey Hawley, these are the most opportune times to take control of your career by putting your best foot forward. If you're not quite sure how, or feel more tongue-tied than eloquent, Hawley offers advice on how to identify and anticipate ten crucial communications moments and provides strategies for responding in ways that will leave positive impressions. Office politics -- explained! |
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Contact your librarian for more great books!
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Yolo County Library
226 Buckeye St. Woodland, California 95695 530-666-8005
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